AASA Webinar: How to Write More Positive and Credible Headlines with Data

At this webinar, Dr. John Gatta, CEO/President of ECRA, guides attendees through a process to write more positive and credible headlines with data. Participants learned how data, when communicated correctly, has the power to transform the narrative of your school district. The webinar provided school leaders with a new way of looking at data so that when helping build out presentations for the board of education, communicating data on your district’s website, or providing information to local media, they are communicating with clarity and showing the district’s true impact. A concrete three-step approach was offered along with numerous examples that demonstrate the power of using data to create positive and credible communications.