National School Public Relations Association (NSPRA) Partnership

Communicating district performance to parents, staff, and community members is a critical responsibility of a school district's public relations campaign.

ECRA’s Strategic Dashboard is designed to help school districts communicate effectively.

Dashboard Icon

Strategic Dashboard

Communicate District Success with a K12 Strategic Dashboard

ECRA’s Strategic Dashboard is a powerful tool for communications leaders to tell their school district’s story and track strategic indicators and priorities.The Strategic Dashboard is tailor-made to help school districts communicate more transparently and effectively. All in one, ready-made, easy-to-use solution built exclusively for public school districts.


Communicate your district’s mission and vision in a multimedia format to inspire your board and community.


Measure progress towards the district’s vision through key performance indicators (KPI) and benchmarks.


Monitor implementation of goals and objectives and provide transparency to the board and community regarding progress.

Learn how CUSD 200, which serves approximately 11,700 students from Pre-K through 8th grade, uses ECRA’s Strategic Dashboard to effectively share their story.


Since 1935, the National School Public Relations Association has been providing school communication training and services to school leaders throughout the United States, Canada and the U.S. Department of Defense Education Activity (DoDEA) schools worldwide. As the leader in school communication™, NSPRA serves more than 2,500 members who work primarily as communication directors in public school districts and education organizations. NSPRA provides high quality professional development programming through on-demand learning, an annual National Seminar, webinars, online forums and resources.

NSPRA’s mission is to develop professionals to communicate strategically, build trust and foster positive relationships in support of their school communities. That mission is accomplished by developing and providing a variety of diverse products, services and professional development activities to association members as well as to other education leaders interested in improving their communication efforts.

NSPRA Bylaws and Policies guide the association, which is governed by the 12-member NSPRA Executive Board. NSPRA also has established a Code of Ethics, which serves as a guide to members for what conduct is appropriate in everyday work situations.

NSPRA is a member of the Learning First Alliance and the Universal Accreditation Board. The association also maintains collaborative working relationships with other national education associations and corporate communication professionals.

Through a strategic partnership with NSPRA, ECRA provides various professional learning opportunities for NSPRA members. We also attend NSPRA’s national seminar and present in person at the event. View all ECRA events and webinars.

Get in touch with us and learn about our partnership with NSPRA and how it benefits your district.